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The web site pineridgeswimclubpa.com states the following, "COME JOIN US FOR A SUMMER OF FUN." We noticed that the website also said " Pine Ridge Swim Club formerly Pleasureville Pool has been a family attraction in Pleasureville for over 50 years." It also said " We are family owned and operated with a friendly staff. Parents feel safe with our Red Cross Certified Lifeguards on duty during all operating hours. Open 7 days a week through Labor Day from 1100 AM through 800 PM. Join us with our Moonlight Swim till 1000 PM on Fridays with D. Web Site Design by The Cyber Depot." The header had Pine ridge swim club as the highest ranking optimized keyword. This keyword is followed by pineridge swim club, York, and PA which isn't as urgent as Pine ridge swim club. The other words pineridgeswimclubpa.com used was swimming pool. town pool is included but might not be viewed by web engines.